Capitalism V. Communism Essay Example for Free

Capitalism V. Communism Essay As the feudal system in Europe began crumbling with the dawn of the Industrial Revolution a void was created in the European social and economic structure, Scottish philosopher Adam Smith took it upon himself to fill this void and in 1776 published The Wealth of Nations; just as Newtons Principia Mathematica laid the foundation for modern physics so to did Adams work lay the foundation for modern economics. For the next 70 years Adams doctrine went unchallenged until Karl Marx presented his rebuttal in the Communist Manifesto. Capitalism as envisioned by Smith called for complete private control of the economy, and a small government that practiced a hands off policy. Such a system, Smith believed, would allow for the greatest amount of wealth, and as a byproduct would benefit the majority of the citizens. Capitalism quickly became the economic standard in the British Empire and post-revolutionary France and America, as well as in Germany and the Scandinavian countries as they industrialized. This switch in economic philosophy would result in an unprecedented shift in western society from chiefly agrarian to mostly urban, from feudal lords to corporate tycoons, and from frugality to consumerism. Under capitalism people for the first time in history could, on a large-scale, improve their economic and societal status through hard work and perseverance. Under this system someone like Andrew Carnegie the son of a weaver could through intelligence and determination found a corporate empire. Capitalism was and is by no means perfect, as is evident by the vast separation of wealth it creates, in America today for example according to the University of California at Santa Cruz, the top twenty percent of Americans control 85 percent of the countrys wealth. This obvious economic inequality is the greatest shortcoming of capitalism, and the primary reason for the creation of communism. Under communism the government controls every aspect of the economy and society. Communism calls for a classless society in which there is no private property and citizens work for the good of the state rather than their personal well being. The few examples of pure communist countries North Korea, Cuba, China under Zedong, and the USSR under Stalin that have been created were or still are dysfunctional states. They are characterized  by violent oppression, famines and the rise of dictators. On a smaller scale though communism has proved quite successful, a hundred and fifty years before Marx coined the term early religious sects in America, namely the Puritans and later on the Mormons, had perfected small scale communism. These settlers worked not for themselves but for the community, and proved that such a society could govern effectively. Communism at its core calls for the people to sacrifice individuality and work for the benefit of the state rather than for their personal well being. Capitalism on the other hand is focused on working for individual growth, and personal ownership to provide wealth for ones self. Communism places the economy in governments hands, while capitalism removes the government from the economy entirely. Communism sets direct demands on the work you do and what you need to produce, so others can benefit as well as you from your hard work. Communism asks the government to decide what is needed for each individual to live and be equal. The government tells the community what demands need to be meets to produce and distribute enough materials equally. Capitalism depends on supply and demand instead of quotas, in order to make sure there is not too much or too little of certain products. If there is not enough of a product wanted then the price will rise, which will in turn cause production to increase. Once there is more than enough of that product on the market, the demand will begin to drop, resulting in the price and production to drop and so on. Capitalism creates a system where peoples first concern is themselves, rather than the others, making things a personal investment instead of community investment. Communism is built on the idea that humans are inherently just, and as such will work not just for themselves, but for their countrymen as well. Capitalism is built on the idea that humans are inherently greedy and self-promoting, which will in turn lead to a great importance being placed on attaining wealth. Capitalism calls for freedom at the expense of equality while communism calls for equality and neglects liberty. Communism with its drive towards collectivization, and a classless society, clashes with the very principle that western democracies are based on individuality. Neither capitalism nor communism is ever going to be perfect for a nation, but a system that  rewards hard work and self-determination will always outdo a system that calls for dependence and mediocrity. Communism Marxism The Communist Manifesto. All About Philosophy. 9 Oct. 2008 . Capitalism. The European Enlightenment Glossary. 10 Oct. 2008 .

Reasoned Action and Planned Behavior Theory

Reasoned Action and Planned Behavior Theory Buyer Behavior and Marketing Strategy The theory of reasoned action assumes that consumers consciously consider the consequences of the alternative behaviours under consideration and choose the one that leads to the most desirable consequences (PO: 8th edition: 2008) where intention is the key cognitive demonstration of a persons willingness to carry out the specific behavior and is the single best predictor of actual behaviour (PO: 8th edition: 2008) this means that any action that requires a certain amount of cognitive thinking and decision process requires a behavioral intention in order to complete the behavior. The Theory of reasoned action is not relevant for extremely simple or involuntary behaviours such as automatic eye blinking. Turning your head at the sound of the telephone, or sneezing (PO: 8th edition: 2008) The Theory of reasoned action is an adapted and broadened development of the multiattribute model by Fishbein. This is a useful guide for devising strategies to change consumers attitudes (PO: 8th edition: 2008) The theory also assumes that people tend to perform behaviors that are evaluated favourably and are popular with other people (PO: 8th edition: 2008) therefore external and environmental factors influences such as the social environment and personal variables such as values, goals, lifestyle patterns and psychological characteristics manipulate the consumers intention to engage in the behavior. If the behavior is seen or regarded unpopular among people in close proximity of that person then it is highly likely that the intention to perform the behavior will not occur. Behavioral intention (BI) is a proposition connecting self and future action (PO: 8th edition: 2008) and these are created through Choice and Decision process (PO: 8th edition: 2008) depending on consumers intention to engage in that behavior and the subjective norm regarding whether other people want the consumer to engage in that behavior. The strength of intentions of the consumer is very important aspect as this is combined with evaluations that highlight the consumers salient beliefs about the function consequences (PO: 8th edition: 2008). This combination creates the attitude towards the behavior or action where we can see the overall manifestation of evaluation of performing the behavior. For marketers the measurements of these beliefs are important and the same method is used to measure beliefs about product attributes. attitudes towards behaviors are likely to be strongly related to specific behavioral intentions (PO: 8th edition: 2008) Thus in continuation if behavioral intentions and actions become more specific towards an object then this strongly changes attitudes toward the salient beliefs and consequences of the behavior moreover forming different evaluations. This is important as marketers must be careful to determine whether they are concerned with consumers attitudes toward the object in general or some action regarding the object (PO: 8th edition: 2008) for the measurement of strengths and evaluations of salient beliefs about the consequences. For example it would not be odd to find that a consumer enjoys eating take away fish and chips occasionally, but they would have negative attitudes toward eating takeaway fish and chips everyday as this behavior would have negative consequences and would not be perceived as a favourable or popular among other people. The levels of specificity should be appropriate in relation to attitudes as more specific actions will see the need for different behaviours the measured intention should be specified at the same level as the observer (PO: 8th edition: 2008) other wise the relationship between measured behavioural intentions and observed behaviour will be weakened. This relates to appropriateness of specific behavior in specific situations, for example if a person wore jeans to the gymnasium for a work out, the observed behaviour by the social norm would think it is inappropriate.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Social Norm is another key element in the theory of reasoned action as this reflects consumers perceptions of what other people want them to do (PO: 8th edition: 2008). This of course is directly linked with behavioral intention and the individuals compliance to the expected social normative beliefs. Measured in probability of individuals motivation to conform to the subjective social norm, similar technique to how behavioral intention and belief strength is measured. If the subjective norm is higher then than intentional strength, then the behavior is evaluated under normative control rather than attitude linked control. In addition another hugely important factor is time, time is the major predictive accuracy of measured intentions, the longer the intervening time period, the more unanticipated circumstances (PO: 8th edition: 2008) consumer intentions and attitudes change over time and the longer it takes between measurement of intentions and observation of behavior the more likely other factors adjust the original intention so that it no longer corresponds to the observed behavior. Thus marketers must expect lower levels of predictive accuracy when intentions are measured long before the behavior occurs (PO: 8th edition: 2008) In 1985 the Fishbein model was modified once again with an additional variable of perceived control in the Theory of Planned Behaviour, this variable assumes that the consumer does not have complete voluntary control over some behaviors, if this is the case then we assume that the intentions are misleading which would create inaccuracies observed behavior. Addictions to smoking and alcohol would deter perceived control where he or she has little or not control, in comparison to someone walking into a supermarket and with out going through any cognitive or decision making processes picks up a Cadbury bar instead of a Mars bar. But do consumers really approach and purchase products in the same fashioned way by the theory outlined? The theory is required to be falsifiable, and looking at different perspectives of authors, critiques and methods of application in real time environments we can come to a better understanding of whether this theory is accurate or not Like any other theory posed in the past, the theory of reasoned action has been under criticism for the past 30 years, The theory of reasoned action identifies the types of cognitive and affective factors that underlie a consumers intention to perform a specific behavior, although intentions determine most voluntary behaviors, measures of consumers intentions may not be perfect indicators of the actual intentions that determine the behavior (PO: 8th edition: 2008) According to PO, the theory of reasoned action gives possible motives, triggers and possible cognitive and decision making processes that determines peoples behaviors through behavioural intentions, The intentions themselves are not solid indicators that people will actually perform those behaviors. According to David Trafimow in his Journal Theory of Reasoned Action: A case Study of Falsification in Psychology (2009; 19; 501) David Trafimow poses a question which is also posed by Miniard and Cohen (1981) that criticises two key components, what if behavioural beliefs normative beliefs are really different names for each other? and as a consequence Trafimow underlines that there is a conceptual problem with the theory of reasoned action. The suggested illustration of a behavior is eating a chocolate bar; the behavioral belief is my father will disagree with me if I eat a chocolate bar and the normative belief is my father thinks I should not eat a chocolate bar. This clearly suggests that there is a contradiction in the theory where it states that behavioral beliefs and normative beliefs have a clear distinction. As a result of this contradiction the theory is left rendered unfalsifiable (Trafimow: 2009; 19; 501) so if this distinction is considered incorrect then surely attitud e and subjective norms subject for question? In contrast to the theory of reasoned action researchers believe that attitude contains both affective and cognitive variables (Trafimow 2009; 19; 501), (Triandis 1980). Factor analysis is used on this assumption to test and determine the conception of attitude by many researchers; however Trafimow indicates that researchers limiting themselves to factor analysis paradigms would in no way seem to falsify the theory. Instead, Trafimow Sheeran (1998) include auxiliary assumptions to assume an associative hypothesis to test on participants associative pathways if beliefs that are more cognitive are likely to become associated with each other compared to beliefs that are more affective. The results substantiates the hypothesis, The participants in the study contiguously retrieved cognitive beliefs to each other and affective beliefs to each other; therefore it brings us to an essential assumption about the theory of reasoned action attitudes do not contain distinctive and affective comp onents (Trafimow Sheeran, 1998) As a result of this falsification it is this reason that the theory has directed the modification to apply distinction in the Ajzen and Fishbein model (2005). The application of theory of reasoned action in marketing environment research methods   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Trafimows method of auxiliary assumptions to falsify theories has shown us that the theory of reasoned action is used widely by many researchers and marketers nevertheless it is still not an unconditional technique. Personally, the theory is still an assumption and it does not accurately illustrate consumers approach to the purchase of products, as shown by Trafimows case study the theory is proving unfalsifiable and has critical conceptual problems that would need to be addressed before this theory could be used to show accurate results, but even then human psychology and behavior studies are still in the dark ages and achieving that is a accomplishment for the future generations.

Is Government Dominated By Business :: essays research papers fc

Is Government Dominated by Business   Ã‚  Ã‚  Ã‚  Ã‚  Special interest groups have dominated government since the advent of America's political system. Special interest groups or lobbies are collections of individuals who join together to pursue common interests and to influence the decisions on public policies. Many people view special interest groups as an integral part of the political process, legitimized by the first amendment of the Constitution. In that way, special interest groups are good. The point that disgusts many people is that more often then not money overpowers the right decision; that is why Big Business is a problem. The richer the companies and organizations, the better chance they have to persuade the government officials.   Ã‚  Ã‚  Ã‚  Ã‚  In the United States alone there are thousands of special interest groups working for their own cause. Some of the causes they are working for are: business, banking, labor, environment, women, seniors, the economy, and farming just to name a few. Some groups or businesses which partake in lobbying are: N.O.W., Green Peace, AFL-CIO, Teamsters, Sierra Club, N.R.A., Tobacco industry and the ACLU. These groups often work at the national, state, and local levels attempting to influence government policy. Many groups have permanent offices in Washington DC. The primary goals of these groups are the passing, blocking, or amending legislation to achieve a favorable ruling for their own benefit. In Washington the groups primary targets are the House and Senate sub-committees which are the key places where legislation is considered. The groups often speak in front of Committee hearings to put their views on the record.   Ã‚  Ã‚  Ã‚  Ã‚  One of the most well known special interest group is the National Rifle Association. This group has done tireless work in Washington trying to stop Gun Control bills from passing in Congress. The worst blow that happened to the NRA was the passing of the Brady Bill and the Assault Rifle Ban. The NRA believes this is an infringement on the constitutional rights of all Americans. Recently after a huge lobby in Washington, the NRA forced the Senate to have another vote on the Assault Rifle ban. The way the NRA forces the senate is as followed: the NRA gets together with some senators that they know want to repeal the ban. The NRA gives money to the senators for their campaigns, etc. The senators then persuade other senators and the NRA has them on their side as well. When the NRA captures enough senators, it forces Congress to bring it to the floor and debate about the issue. In this case, the NRA failed. However, the NRA will continue to support the senators that are a help to the cause and

Market Research in Housewares :: Marketing, business, products,

It’s certainly been one of the most eventful years on record for the housewares industry, with the economy in freefall and the decline of some of the industry’s most respected household names– there really was very little to cheer about. There are still many â€Å"what ifs† out there. It’s impossible to predict the outcome, but on one- side there is the issue of rising inflation, unemployment and a general election which will keep consumers holding tightly on to their purse strings and demanding more from the industry. By this I mean, demanding products that are well designed, ethically sourced and competitively priced. This is going to provide suppliers with a range of major challenges over the coming year. New Priorities One of the outcomes of a recession is that people often re-evaluate the way they live their lives and whereas before purchase decisions probably didn’t require a great deal of thought, this is no longer the case and every single pound spent will need to count. On the more positive side, 2010 will see new suppliers and retailers enter the market, companies who have taken advantage of vacant space available on the high street and also gaps in the supply chain. One of the areas that I believe will continue to grow is high-end contemporary established brands as well as smaller altruistic retailers. These newcomers focus specifically on quality, service, design and lifestyle. Many established names like Emma Bridgewater and Cath Kidston have grown their businesses during 2009 and have a strong foot hold in the market. They continue to provide their customers with fantastic â€Å"lifestyle stories† and fresh contemporary designs as well as playing on their â€Å"Made in Britain† traits or feeding the â€Å"homespun† lifestyle concept, a trend which will be with us for quite some time and which consumers still wish to emulate. Opportunities Whilst supermarkets and discount stores strive to increase their market share at the expense of domestic producers and specialist retailers, I still believe that there are opportunities out there for the smaller retailer. You only have to look at Lakeland - the mail order company - who continues to thrive in difficult market conditions due to a fantastic mix of great product offers and outstanding customer care. Whilst companies strive to compete in difficult economic times, I do believe that those who really understand their market and customer needs will continue to grow.

Iconography and Iconology of an Advertisement Essay -- Society Image A

Iconography and Iconology of an Advertisement Looking at the art of the past, we see many images depicting nude women. From Botticelli’s The Birth of Venus to Ingres’s Grande Odelisque, many artists like the idea of painting a woman in the nude in an interesting pose. Even modern images in contemporary magazines depict nude images. Yves Saint Laurent’s advertisement of their fragrance Opium depicts a nude woman covering her breast. Her pose is a symbol of the iconography, while beauty serves as the iconology. The understanding of the iconography and iconology of this image by contemporary society comes from the fact that the nude image was depicted in the great art of the past; however, the fact that society has become contemporary also serves to hinder their understanding of nude images. The woman’s pose in the advertisment is depicted much like that of many great paintings from the past. Depictions of nude women began in the ancient Greek times when Praxiteles made a statue of Aphrodite. As Marilyn Stokstad explains in the textbook Art History, the statue of Aphrodite was a symbol of enchanting beauty and served as a model of high moral value. Sandro Botticelli’s painting The Birth of Venus shows Venus, the goddess of love, floating ashore on a scallop shell, arranging her hands and hair to hide, or maybe, enhance her sexuality. Jean Ingres’s Grande Odalisque depiction of a woman’s naked body turning away showed her eroticism and aloofness. Each of these art pieces shows the woman depicted in such a way to show her sexuality. The pose of the subjects is an iconography that is similar to that of the woman in the advertisement. The advertisers portray the iconography of the advertisement through the pose of the woman... ...he pose of the woman in the advertisement is not there to enhance her beauty, but to show her sexuality; those are the thoughts of the contemporary society. There are people who know what nudity really represents, but there are many more that see it as erotic. When people see an image of a nude woman on television or a magazine, they are not surprised by the amount of skin that the woman is showing. They understand that the woman is a depiction of beauty, much like nude women depicted in the art of the past. Even though contemporary society has changed the views of what people think about when they see a nude image, the art of the past has helped shaped what most people’s thoughts on a nude image’s iconography and iconology are. Bibliography Stokstad, Marilyn. Art History. New York: Harry N. Abrams, Inc. and Prentice Hall, Inc. 1999. www.encarta.msn.com

Democratic Leadership Essay

Explain what is meant by democratic leadership. Evaluate the effectiveness of employing a democratic leadership style on the success of Harrods. Use E-library sources to find another example that had also been successful using a democratic leadership style. Democratic leadership style is an open and collegial style where ideas between the leaders and the subordinates flow freely as the discussions are held in an open manner and where all members opinions are respected. It’s often participative and involves employees in the decision making process. It involves the redistribution of power and authority between employees and managers to provide employee involvement in decision-making. The following features characterize democratic leadership: †¢Distribution of responsibility: A manager that leads democratically will distribute responsibility among his group to facilitate participation in decision-making. †¢Empowering group members: Leaders must empower their members so that the members can accomplish their responsibilities. Empowerment includes providing training and education necessary for delegated task completion. †¢Aiding group decision-making process: A major role of a democratic leader is to ensure democratic deliberation in making group decisions. This means that a leader should act as a facilitator and mediator between group members and ensure that a psychologically healthy and respectful environment is maintained. Advantages of Democratic leadership: †¢Democratic leadership techniques generally will do a better job creating job satisfaction because it fosters a sense of participation, control and autonomy. †¢Greater employee participation in decision-making may also lead to greater innovation and creative solutions to problems that will better serve an organization. Disadvantages of Democratic leadership: †¢It may not be as efficient as a more traditional centralized and authoritarian form of direction. †¢It may be more costly to the organization in time and resources. †¢Accountability may sometimes present a problem. Employing democratic leadership at Harrods has the following advantages: †¢Employees felt that they are more important to doing the job as they have been given more responsibilities and methods to share their opinions. †¢The pressure has been reduced from mangers as they delegated more responsibilities to employees and were left out with more strategic decisions to be made. †¢Performance at Harrods have increased because the employees felt that they are more important and have more self-confidence. †¢The workflow of departments became more fluent as the department heads and employees have a degree of freedom to make decisions. The only disadvantage was that top management has lost some of its powers over the employees, but the overall benefits exceeds the cost which acts in favor of Harrods management. Another example of Democratic leadership company is Apple as it gives its employees the freedom to make decisions and to be creative in the workplace.

American Politics in the Context of Obama’s Election and the First 100 Days Essay

Though none opposes the fact that motivation is the real driving engine of every action, there is considerable differences among the theorists about its mechanism, especially when it comes to explore the possibility to bring out the best out in the employees of an organization, where one school of thought advocates for extrinsic motivation for instant solution and the other insists on capitalizing the long-term efficacy of intrinsic motivation. Under the present context of economic downturn, this issue is extremely important, as extrinsic motivation primarily involves money. Therefore, this paper explores the core elements of motivation and concepts of extrinsic and intrinsic rewards from relevant literature, before coming into its own conclusion. Core of Motivation The core of motivation contains three elements like Consciousness, Inverted Qualia and Absent Qualia. These three together create various mental states. Consciousness It has six major identifiable states like 1. State of awareness: When someone is aware of something (Rosenthal, 1986). 2. Qualitative states: Sensing something out of something like enjoying a meal or experiencing a pain. Such experiences are called â€Å"qualia†, and are regarded as â€Å"intrinsic, private, ineffable and nomadic features of experience, † (Dennet, 1990). 3. Phenomenal states: A state involving more than sensory qualia, covering spatial, temporal and conceptual organization of experiences about the world and the person’s inference about it. 4. What-it-is-like states: Associating a sense of experience with another. 5. Access consciousness: It’s like seeing a thing and ideating something and then deciding on something, where there may or may not be any relationship among the above-said three stages. 6. Narrative consciousness: This â€Å"stream of consciousness† contains a series of thoughts from the â€Å"perspective of an actual or merely virtual self† (Dennett, 1991). Inverted Qualia It refers to a personal package of intrinsic and intricate experiences, with which humans decipher various external signals and respond to them, where the nature of experience governs the nature of response. The difference in perception causes inverted qualia, as for example someone might like green tea and detest coffee for no unexplainable reasons. This trait has a strong connection with intrinsic motivation (Dennet, 1991) Absent Qualia The concept of absent qualia claims that functional duplicates of a creature would do the same. As for example, if Mr. X likes tea and dislikes coffee, then his absolute clone would also do the same, for which the clone would not need an intricate and intrinsic package of experiences (Dennet, 1991). This concept backs the idea of getting result through extrinsic reward – as for example, if Mr. X and Mr. Y do identical jobs under identical conditions, then if Mr. X feels satisfied with cash reward, Mr.  Y would too follow the suit without a second thought! This study thus highlights two sets of hidden relationships, one, between inverted qualia and intrinsic motivation/rewards, and two, between absent qualia and extrinsic motivation/rewards. In any case, humans’ (apparently) involuntary association with rewards too has its routes in their perceptions, which maintain a master list of individual desires, and accordingly propel them to fulfill such desires. Put into an imaginary diagram, the mechanism of human mind can look somewhat like below: Mechanism of Motivation Motivating Tools From the organizational perspective, the ways and means to motivate the employees can be many. However, the common ones among them are, 1. Rewards 2. Retention 3. Morale 5. Job-enrichment 6. Reinforcement 1. Rewards System: Rewards or recognition system has a great bearing on the emotional plane of humans. † Every behavior comes out of ‘pain and gain’ principle†, says Khera (2004, p. 110). There can be many types of tangible gains like money, vacations or gifts, or they can be intangible, like recognition, appreciation, sense of achievement, growth, responsibility, sense of fulfillment, self-worth, etc. 2. Retention: It highly motivates the employees, as â€Å"Retention is critical to the long term health and success of the company† (Heathfield, 2008). 3. Morale: The elements like praise, love and faith can charge up anyone under any circumstance. 4. Job Enrichment: It relates to the in-house grooming of the employees to become an expert in the related field. 5. Reinforcement. By all means, it is a tool to control the employee behavior (Positive, 2000), which binds the company activities together. Other Factors Related to Motivation There are three other factors that can be instrumental to keep employees motivated, and they are: Job Satisfaction, Goal-setting and Performance appraisals. They are considered to be the self-boosters of the employees, and according to Murphy (2001), belief is a thought that causes the power of subconscious to be distributed into all phases of life. Motivation and Reward System Reward systems are created to fuel the employee cooperation, effort and overall satisfaction of all members of the company Cacioppe (1999). Other researchers like Hackman (1997) Shea and Guzzo (1987) too have endorsed this view, and suggested to align rewards with group activities. The basic parameter of the formulating a reward structure, however, is expected to apply the common logic like optimizing the ability of the workforce as a whole, though in practice it might go down to an individual, especially where the work patterns are not interdependent. This situation commands a quick review of the nature of intrinsic and extrinsic rewards. Intrinsic Rewards Deci (1975) says that intrinsic rewards evoke a sense of personal causation – i. e.  , an inward mechanism serving as the guiding engine for the action, where its elements are usually intangible and working on the plane of one’s perception, where the journey is being enjoyed over the outcome. Extrinsic Rewards Extrinsic rewards are supposed to generate perceptions of external causation (Deci, 1975) by being mostly tangible in nature – a hike in salary or status, or material gains in other forms. However, researchers like Guzzo, (1979) defies any division in the reward system and considers it a single, usable tools to tweak the frequency of desired response of the employees towards a desired direction. Researchers like Hull (1943) and Skinner (1953) placed extrinsic reward as a direct link between stimulus and response, and their views include punishment as a stimulus too, besides subscribing to the power of stimulus. Reaction No matter how much Hull (1943) and Skinner (1953) wanted to establish extrinsic motivation as the best motivating tool to earn competitive advantage, extrinsic motivation carries a hidden cost besides the cost involved in its implementation. Researchers like Deci and Ryan (1985) used attribution theory and suggested that humans constantly reassess the reasons for their behaviors besides others. Before that, Lepper et al. (1973) had observed that reinforcement generates two effects for the management, like gaining control over activity or fastening the process; two, the backlash effect in absence of reinforcement. The example below would explain it better: A group or an individual gets a reward of x amount of money for a period y, where x+y=m, m being the increased rate of production. Before that, the situation was y=z where production was z. Now in the absence of reinforcement and with the influence of attribution theory, the situation would stand like y-x = n, where n < z. This clearly goes against the basic reason for motivating the employees, i. e. , to enhance the profit of the organization. â€Å"Engagement occurs when an employee connects emotionally with his work,† says Paul Glen (2007), and if one checks the mechanism of motivation, one gets convinced that extrinsic motivation cannot influence the employees to connect emotionally with their work, as it is guided by absent qualia, i. e. , a momentary and involuntary chase, where emotion has no role to play. On the other hand, the intrinsic motivation is guided by inverted qualia, i.  e. , conscious chase and that clearly takes along emotion in its journey and influence the human mind in no less than six ways. Conclusion The research and discussion above clearly shows that extrinsic motivation system can be a threat in disguise for the organizations especially under the present context of economic downturn, while intrinsic motivation can be the ideal solution under the same circumstance, where it can raise emotional attachment with the organization and inspire the employees to produce more for less. References Cacioppe, R. (1999). Using team-individual reward and recognition strategies to drive organizational success. Leadership and Organization Development Journal, 20(6), pp. 322-331. Deci, E. and Ryan, R. (1985) Intrinsic motivation and self-determination in human behaviour. New York: Plenum Press. Deci, E. L. (1975). Intrinsic motivation. New York: Plenum. Denett, D. C. (1990). Quining qualia†. In Mind and Cognition, W. Lycan (Ed. ), Oxford: Blackwell, 519-548. Dennett, D. C. (1991). Consciousness explained. Boston: Little, Brown and Company. Glen, P. (2007). You Can’t Outsource Retention. Computerworld, July 16, 2007. Guzzo, R. A. (1979). Types of rewards, cognitions, and work motivation. Academy of Management Review, 4(1), pp. 75-86. Hackman, J. R. (1997). Why teams don’t work. In R. S. Tindale, J. Edwards, & E. J. Posavac (Eds. ) Applications of theory and research on groups to social issues. New York: Plenum.